British independent record label which grew out of the Rough Trade Shop, founded by Geoff Travis in West London in 1976.

The record label was set up in 1978 and became independent from the shop in 1982. It then folded in 1991, but was relaunched in 2000.

Rough Trade specialised primarily in European post-punk and otherwise alternative rock of the late 1970s and early 1980s.