Started in 1965 by Andrew Loog Oldham (the Rolling Stones' manager at the time) to release R&B and blues records from London bands. Artists included P.P. Arnold, John Mayall, Savoy Brown, Small Faces, Move, Nice, Fleetwood Mac, Groundhogs, Chris Farlowe and Humble Pie.

The label was liquidated in 1970. The rights to the catalogue were acquired by NEMS in 1976 and then by Castle/Charly in 1996.